Why is Social Media Marketing Required for Real Estate Brands?

How many hours did you use social media today?

Well, people use 2-2.5 hours on average in social media.

Isn’t it evident that billboards or TV commercials aren’t enough to capture the attention? In today’s always-on, always-connected world, it’s hardly surprising that companies in all sectors have started advertising on the internet.

97% of Homebuyers begin their search online, while mobile devices account for 77% of the total. Additionally, 92% of real estate agents and brokers use social media when marketing their services.

Unlike a decade ago, real estate brands now have a digital storefront on social media to connect with prospective buyers, sellers, and investors. Let’s take a closer look at why Social media Marketing for real estate businesses is necessary!

Importance of Social Media Marketing for Real State

1. Increased Visibility and Brand Awareness

As of 2024, Instagram has more than 2 billion active users monthly, and Facebook reaches more than 1.9 billion users daily. Both are potential sites for promoting properties, and this increased visibility is a major perk of social media advertising.

Real estate companies can establish a visual identity that appeals to their target demographic by sharing high-quality photographs, virtual tours, or live walkthroughs. Advertising on social media can help you get your name out there like never before. With strategic targeting and Marketing for real estate businesses, your brand’s global expansion is within your reach.

2. Cost-Effective Advertising

Imagine spending $5,000 on a TV ad shown to every resident or $50 to reach only those interested in purchasing your home. Now you know which to choose!

Advertising on social media is a great way to promote properties without breaking the bank. Ads on social media sites like Facebook and Instagram can be highly targeted at a low cost and have a far wider audience reach than those in more traditional forms of media. These platforms’ comprehensive data can help you track your campaigns’ performance, refine your approach, and increase ROI.

3. Building Trust and Credibility

Around 90% of buyers have equal trust in online reviews as they do in personal recommendations! Social media is a great platform to highlight your knowledge, genuine personality, and satisfied clients. And for that having a proper SEO services provider can be helpful to build the online presence.

It’s easy to claim, “I’m a trustworthy real estate agent,” but it’s far more compelling to back up that claim with evidence, such as testimonials from satisfied clients or exclusive content. The goal of social media Marketing for real estate businesses should not be to increase sales but to build rapport with target consumers.

4. Targeted Marketing to Reach the Right Audience

Around 90% of marketers believe visual social media content boosts engagement and business exposure! Advertising real estate on social media is a great way to reach your target demographic.

Social media and professional networking sites like LinkedIn and Facebook make it easy to target specific demographics, interests, and habits, whether you’re selling to first-time buyers, those looking for luxury properties, or investors in commercial real estate. This allows you to target the most appropriate audience for each advertising spend.

Social Media Marketing Strategy For Real Estate Business

1. Crafting a Proper Ideal Customer Profile (ICP)

Finding your target consumer profile is the first step in developing an effective social media marketing strategy for real estate businesses. Knowing your ICP is essential for targeting the proper audience with your content and adverts to save time and money and increase your chances of success.

An ICP for a Mumbai Real Estate Agent specializing in high-end properties may look like this:

• Demographics: Local and worldwide high-net-worth individuals between the ages of 35 and 55.
• Psychographics: Business owners and professionals who seek opportunities for investment, high-end living, and exclusivity.
• Behavioral Insights: Consistently interacts with luxury real estate listings on Instagram and LinkedIn.
• Geographics: Aiming for affluent consumers in Russia, Europe, India, and the United Arab Emirates.

Now that you know their ICP, you can create commercial and content Marketing for real estate businesses that speaks directly to them. By zeroing in on a well-defined ICP, you may increase your return on investment (ROI) by targeting only those most likely to buy or ask about your properties.

2. Aligning Marketing Tactics with the AIDA Model

The AIDA Model is an old but gold marketing framework that describes a consumer’s four steps before committing to a purchase.

1. Awareness: At this point, potential customers learn about your business or property for the first time. So, advertise on social media platforms like Facebook and Instagram to reach a certain demographic or audience based on their interests and actions. Work with bloggers and other local influencers in your area to boost your brand’s exposure.
2. Interest: Building a connection and providing useful information are two ways to keep someone’s interest piqued after you’ve caught it. Share information about the neighborhood’s advantages, the property’s special features, or helpful hints for homebuyers.
3. Desire: Your goal at this point is to increase the prospect’s interest in the property so they are more likely to purchase. Create Instagram Reels or TikTok films that highlight the property’s best characteristics. Post video reviews from satisfied customers. Send personalized messages to people who interact with your posts.
4. Action: Your goal should be to make the action as effortless and persuasive as possible, whether signing a contract, arranging a tour, or making an inquiry. Ensure every copy has a call to action (“Book a tour,” “Get in touch today,” or “Schedule a consultation”). Generate excitement and announce a limited-time discount.

3. Influencer Marketing in Real Estate

Hiring the right influencers is a crucial part of the Social media marketing strategy for real estate. Real estate specialists and lifestyle influencers can effectively promote your properties here. Influencers have trusting relationships with their followers; their approval helps your brand’s credibility.

Influencers engage with their audience via comments, shares, and messages. They answer queries about the property, helping to remove any doubts. It also increases interest in the property. This generates more inquiries and potential sales.

4. Paid social media advertising

Paid Social Media Marketing has a typical conversion rate of 1.5 percent!
And the pay-per-click (PPC) ranges between $0.50 and $4.00 in the real estate market.

So, use sponsored ads on networks such as Facebook, Instagram, and LinkedIn to target certain locations and demographics. Paid ads let you reach an additional audience which is a great way of Marketing for real estate businesses. This ensures that your advertisements reach prospective clients.

Display advertising to previous site visitors to remind them about your properties. Use diverse ad formats, such as carousel, video, and story ads, to display properties differently to make them more appealing. Analyze ad performance to determine what works, then modify your advertising to improve the desired results.

5. Build trust with user-generated content

72% of consumers agree that positive testimonials boost a business’s reputation! So, sharing positive feedback and testimonials from satisfied customers will act as a great social media marketing strategy for real estate. Share client stories and experiences to foster trust. Building trust and reliability, such as when clients find their dream property or sell it effectively.

You can request that clients tag you in their posts once they move in or finalize a sale. Post video testimonials from clients who have had excellent experiences working with you. Ask clients to write reviews or ratings on your social media pages or website to create trust.

6. Use the Potential of Visual Storytelling

There is a 403% increase in inquiries when listings include video.

And properties with aerial pictures sell 68% more quickly than those without!

Posting images can convey a story highlighting the property and the associated way of life. Imagine it as making a lifelong fantasy a reality for potential buyers. For example, a New York real estate agent may utilize Instagram Reels to create a captivating 30-second reel showcasing the penthouse’s opulent features with drone views.

So, publish high-resolution photographs of houses showcasing unique qualities. Post short video tours or neighborhood highlights on Instagram. Create visually appealing “Luxury Homes,” “Starter Homes,” or “Waterfront Properties” boards on Pinterest and link each image to one of your listings.

Conclusion

Social media Marketing for real estate businesses is no longer a nice-to-have in this digital era. Social media is changing how real estate companies connect with prospective customers since it can reach more people, establish credibility, and produce quantifiable outcomes.

Whether you’re a mom-and-pop firm or a global enterprise, there’s a way to connect with the right people at the right moment using social media. So, if you’re selling a penthouse or assisting first-time homebuyers, go for a Digital Marketing Agency and use social media marketing strategy for Real Estate today!