SEO Audit Cost: How Much Does Website Audit Cost?
Finding out what works for your website and what doesn’t should never be mere guesswork.
That’s where an SEO audit comes in. It’s like a health checkup for your website that pinpoints SEO loopholes in your website.
But here’s the big question: how much does it cost to get one? Answer: it depends.
Numerous factors like website complexity, depth of the audit required, audited elements, etc., can influence the website audit cost.
In today’s post, we’ll break down these factors so that you can get a clearer picture of what to expect. But before diving into SEO audit cost, let’s learn about SEO audits in detail and how they’re different from SEO audit tools.
What Is an SEO Audit?
An SEO audit is a thorough inspection of your website that reveals how well it’s performing in terms of search engine optimization. More importantly, it shows where improvements can be made.
An SEO audit aims to identify technical, on-page, and off-page SEO issues stopping your website from ranking higher in search engine results.
Here’s what an SEO audit covers:
1. Technical Audit
It looks at the behind-the-scenes aspects of your site—things like site speed, indexing issues, responsiveness, crawlability, etc. Essentially, it focuses on the technical factors that directly influence search engineer visibility of your website.
2. Competitive Audit
A competitive audit compares your website with the top players in your industry. It shows how your site stands up in terms of keyword usage, backlinks, and overall performance against your competitors.
3. Link Audit
Backlinks are an indispensable part of a solid SEO strategy. A link audit, thus, evaluates your link profile. It examines both the quantity and the quality of the sites linking back to you.
4. Social Audit
This audit reviews how your brand is mentioned and shared across socials, as well as how your social media strategy supports your SEO strategy.
5. Content Audit
A content audit checks the quality of the content on your website—blogs, texts, images, headers, videos, etc.
It evaluates how keywords are incorporated, how engaging your content is, and whether it aligns with the user intent.
Difference Between SEO Audit and SEO Audit Tool
When it comes to SEO, it’s important to understand the difference between SEO audits and SEO auditing tools.
Here’s a detailed breakdown for you:
| Aspect | SEO Audits | SEO Auditing Tools |
| Depth of Analysis | A comprehensive, in-depth analysis of your website covering technical, competitive, link, social, and content aspects | Usually focuses on a specific area of SEO, like keyword analysis, site speed, backlinking profile, etc. |
| Customization | Highly customizable, depending on the specific needs and goals of your business | Offers limited customization since most tools follow a generic template of actions that may/may not fully align with your goals |
| Accuracy | Provides reliable and context-based insights based on expert knowledge and industry best practices | Offers quick, superficial insights that can miss critical or deeper SEO issues |
| Time & Effort Required | Takes more time and effort since it’s a manual process | You can get an SEO report based on the URL of your website within minutes |
| Performed by | Manually done by SEO experts or agency | Anyone can use these automated tools to run a quick SEO scan of a website |
| Scope of Use | Suitable for long-term and strategic changes in the SEO strategy | Best for quick checks, ongoing monitoring, and DIY SEO strategies |
| Web SEO Checking Cost | Generally expensive due to the manual labor and expertise involved | Affordable and even free options are available, but the results are generic |
How Much Does an SEO Audit Cost?
The cost of audit website SEO varies between $650 to $14,000, depending on several factors:
1. Size of Your Website
The math is simple.
The bigger the website, the more pages there are to audit, and hence the high cost. For example, an SEO audit for a simple company website with 10-15 pages will cost significantly less than that of an eCommerce website with 100 pages.
2. Depth of the Audit
This refers to how complex the audit is or how many elements are audited. For example, does it only cover the technicality of the website? Or does it also provide you with a competitor analysis?
The more comprehensive the audit is, the higher the website audit cost.
3. Agency Size & Location
Small SEO agencies charge comparatively higher than the big ones since they have fewer hands on deck to complete the task.
Additionally, the location of the agency also drives the cost of an SEO audit. For example, a top-tier agency in New York or London will charge higher than an agency in a small city.
4. Turnaround Time
If you need an SEO audit ASAP, be prepared to pay extra. Agencies can fast-track their services, but this often comes at a premium price.
The quicker you need results, the more resources they will need to allocate to your project. Hence, the higher cost.
5. Agency Experience
Agencies with years of experience, proven results, and a portfolio of successful case studies often charge more. But with that higher price comes better insights, tailored strategies, and accurate recommendations.
6. Audit Implementation
One thing to note: an SEO audit only provides recommendations. It doesn’t usually include the actual implementation of fixes. If you want the same agency to implement the audit’s findings, expect additional costs.
Conclusion
An SEO audit isn’t just another business expense—it’s an investment in your website’s long-term success.
By working with a professional SEO agency, you’re not just pinpointing SEO issues. But, you’re also getting a custom action plan designed to meet your business goals.
At Evolge, we offer in-depth, tailored SEO audits that deliver actionable insights at reasonable rates. Our team of seasoned SEO experts digs deep into every aspect of your site—technicality, content, backlinks, user experience, and more.
Talk to an expert today to know more.
